EQUINITY IS ALWAYS ABOUT RACING
Racing has a new breed of punters.
A new audience who want to be thrilled.
They want energy, experience, and entertainment.
Equinity changes how racing is experienced and remembered.
Equinity is about knowing and loving the history of racing, and being fearless about pushing boundaries.
About embracing the new and crusading for the extraordinary.
It’s about using every tool available to make a new audience fall deeply in love with the sport.
And to remind those who have been around why they fell in love in the first place.